Even one of Austin’s best and brightest institutions is capable of a very bad idea:
More from Austin Business Journal:
“A group of University of Texas alum and environmental activists aren’t happy about plans to market H2Orange, purified water in plastic bottles shaped like UT’s iconic tower. The group is gathering July 23 at UT’s West Campus Mall on Guadalupe Street to protest the plan, saying it undermines Austin’s Zero Waste goal and the campus’ sustainability policy. Instead of using disposable containers, the group is hoping the venture will market ‘a refillable bottle with a UT logo’ as a potential alternative to raising scholarship funds, the group said.”
There are so many ecological and economic problems with bottled water, one hardly knows where to start. Plastic pollution is a serious threat to our ecosystem and although the bottles may be recyclable, there is no guarantee they won’t end up in landfills, incinerators and waterways. In fact, the “great Pacific garbage patch” is larger than Texas and growing every day. And in case you haven’t forgotten about the BP spill: 10% of domestic oil production is used to make plastic products. A great primer is the Story of Bottled Water — check it out!